Google+ pages epidemic

Google+During a social media training course, a customer told me that they received a complaint via Google+. It is not unusual to receive customer service messages via social media platforms, but this customer didn’t even know they had a Google+ page!

Google+ is one of the fastest growing social media platforms. However, engagement on this platform is still limited. Christopher Ratcliffe writes on eConsultancy that “Google+ has achieved 1.15bn users, but only 35% of those use are active monthly.

Trouble is, Google+ pages get created automatically when companies list themselves on Google Local or setup a YouTube channel. This creates a risk to organisations. It exposes their brand and creates a channel of communication that they won’t be monitoring.

When I recently tried to link a social media tool to my Google+ page I was presented with this list of pages “belonging” to me.  I was shocked.  Most of these aren’t mine, but belong to customers or ex-customers for whom I’ve administered Google Analytics or Google Adwords campaigns. Other pages belong to entities that haven’t existed for over 3 years and three entries were duplicates of one another.  Most worryingly of all, this was the first I’d heard about these pages.

List of Google+ pages associated with Cat Young

After a bit of searching I was able to find out how to delete the pages belonging to the duplicates and ceased entities.  I can transfer ownership of the other pages to my customers and ex-customers, but I’m going to have to contact each one to initiate this. What a pain! I would have preferred Google not to have set these up in the first place.

I strongly recommend you check out your Google+ account to see if you have any pages you need to administer or delete. Click here for instructions on how to delete your Google+ pages.

Twitter fatigue? Cull is the cure

Today is the first day of the rest of my Twitter life.  I have just culled 500+ profiles from my ‘Following’ list. And it feels amazing!

Too many Twitter followersMy twitter account (@CatYoungLtd) has been in existence for 5 years. Over that time I’ve used it to follow industry commentators, customers, suppliers, brand names, news providers, local groups, councils, bands, comedians, friends and even a couple of ‘talking’ animals.  The usual stuff really: a bit from all areas of my life.

Trouble is, it had got a bit out of hand, and I hadn’t noticed. I’d log in to Twitter and glaze over when looking at my newsfeed.  With over 1000 people posting updates, a lot of which is inane or irrelevant to me, slowly but surely my enthusiasm for Twitter had waned.

Also, close allies reproached me for not retweeting or responding to their updates.  My stock response to which was, “Sorry, I didn’t see it. You’ve got to understand I follow a lot of people”.

I’d thought about culling before but had been worried that I might miss out on something of vital importance.  In my Twitter training I’d even say “pish” at the idea of unfollowing and advise my delegates to use lists instead.

I’ve changed my mind.  Now that I’ve done a mass unfollow I feel liberated. When I look at my newsfeed I’m interested in EVERYTHING that I see. I’m excited and engaged again. The updates from my close followers are now visible. I’ve sorted the wheat from the chaff.

Here is my amazingly simple process for you to follow:

Go to your Following list and look at each one and ask yourself these 3 simple questions:

  1. Do I know them personally?
  2. Can I remember reading (and enjoying/finding useful) a Tweet from this person?
  3. Is there REALLY benefit TO ME in following them?

If I answered No to ANY of these questions then unfollow them.
If you’re not sure, can’t remember, need to look them up, then unfollow them as they’re clearly not important in your life right now.

Remember, be ruthless!

As for the fear of missing out.  I’m sure that anyone significant to you will pop up again – through a retweet, via a DM or in person.  So, you can right any wrongs at a later date.

Have a go and see what it does to refuel your enthusiasm for Twitter!
Then let me know how you’ve got on.